How AI will transform freight forwarding beyond the hype
AI is everywhere in logistics right now, but what does it actually mean for freight forwarding? In this episode of The Loadstar Podcast, host Charlotte Goldstone speaks to Erik Muttersbach, founder of Zauber and former Forto technology executive, about where AI and agentic AI really stand today, what is already happeni…
AI is everywhere in logistics right now, but what does it actually mean for freight forwarding? In this episode of The Loadstar Podcast, host Charlotte Goldstone speaks to Erik Muttersbach, founder of Zauber and former Forto technology executive, about where AI and agentic AI really stand today, what is already happeni…
The card
- Industry: Logística y cadena de suministro — Transporte, inventario y última milla: visibilidad y decisión.
- Source: The Loadstar
- Published: 13/10/2026
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How I read this case
In logistics technology is rarely the bottleneck: the bottleneck is data that arrives late and a supplier with no way to integrate. Seeing inventory in real time is worth nothing if the replenishment decision still takes three days to approve. The gain is in shortening the cycle, not in the dashboard.
The three questions
- Whether it improves visibility or also shortens decision time.
- How small suppliers are integrated, since they are usually the majority.
- What the operation does when the system is unavailable.
This commentary is my own and does not belong to the cited publisher.
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