“AI loves context, context loves data, that’s where we start,” said Allen Bates, SVP, chief digital and information officer, Unilever North America.
“AI loves context, context loves data, that’s where we start,” said Allen Bates, SVP, chief digital and information officer, Unilever North America.
In context
- Topic: Inteligencia Artificial — IA aplicada al negocio: casos, límites, costos y gobierno.
- Source: CIO Dive
- Published: 13/10/2026
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Why it matters
Adopting AI in a company is less like buying software and more like hiring someone. You have to teach it the context, review its work at the start, and define what it can sign off alone and what it cannot. The stories worth reading are the ones showing somebody solving that part, not the announcement part.
The first thing I look at is not model capability but the data feeding it. Almost every project I have seen fail did not fail on the algorithm. It failed because the data lived in three systems with three different definitions and nobody wanted to be the one to fix that.
What usually goes wrong
The mistake I have seen repeat most is measuring nothing before starting. It gets deployed, everybody feels things improved, and when somebody asks by how much, there is no answer. Without a baseline there is no way to defend next year's budget, and that is where good projects die.
What to watch
- Who reviews the model outputs and how often — the point at which AI becomes auditable.
- Cost per query at real volume, not pilot volume: the variable that produces the most surprises.
- Where the data ends up and under what contract, especially when customer information is involved.
How I read this entry
If I had to bring this into an organisation, I would start with a boring, measurable process — reconciliation, first-line support, document review — and get it running with a metric before touching anything flashy. The credibility for big projects is bought with a small result nobody can argue with.
This entry is an excerpt from the original source, selected by the site radar. The commentary above is the site's own and does not belong to the cited publisher.
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Living through this in your own team?
Open the chat and tell me how you're handling it. I'm interested in comparing notes.
