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Em contexto
- Tema: Datos y Analítica — Gobierno del dato, calidad, analítica y productos de datos.
- Fonte: Tecnoblog
- Publicado: 02/10/2026
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Why it matters
What gives data value is not having it, it is somebody changing a decision because of it. It sounds obvious and it is the test most projects fail: the report gets built, gets published, nobody changes anything, and six months later the project is recorded as a success because it shipped on time.
My criterion is that data only helps if it arrives in time for the decision it is meant to support. A perfect report that lands on the eighth for a decision taken on the third is a useless report, however correct it is. Timeliness beats precision more often than people admit.
What usually goes wrong
Where it usually breaks is capture. A lot gets invested in processing and nothing at the point where a person fills in the form, in a hurry, with no validation and no idea what it is for. No model fixes data that was born wrong; it only propagates it with more authority.
What to watch
- Who answers for the quality of the indicator when somebody challenges it in a committee.
- Which concrete decision changes because of this and who makes it: without that, it is one more dashboard.
- Whether definitions are agreed across areas or each one brings its own to the meeting.
How I read this entry
What I would ask for is a business owner for each critical indicator, by name. Not an area: a person. Data without an owner degrades on its own, and when somebody asks why the number changed, there is nobody to ask.
The original story is published in another language; the excerpt is quoted as the publisher delivers it and the commentary is written in English.
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