La naviera italiana Ignazio Messina participa por segundo año consecutivo en Fruit Attraction de Madrid, con el objetivo de consolidar su entrada en el mercado de la carga refrigerada.
La naviera italiana Ignazio Messina participa por segundo año consecutivo en Fruit Attraction de Madrid, con el objetivo de consolidar su entrada en el mercado de la carga refrigerada.
La entrada Messina afianza su negocio reefer en el Mediterráneo se publicó primero en El Canal Marítimo y Logístico.
En contexto
- Tema: Supply Chain y Logística — Cadena de suministro, distribución, inventarios y visibilidad.
- Fuente: Diario El Canal
- Publicado: 08/10/2026
Seguir leyendo en la fuente original →
Extracto publicado automáticamente por el radar del sitio. El texto completo pertenece a su medio y se enlaza arriba.
Why it matters
In logistics, technology pays off when it reduces uncertainty, not when it reduces paperwork. Knowing where the cargo is helps little if nothing different can be done anyway; what matters is knowing early enough to change the decision.
I separate the information problem from the decision problem. Often the data was available and nobody had authority to act without escalating three levels. Putting a system on top of that only makes the delay better documented.
What usually goes wrong
What I see fail most is the alternative plan that exists only on paper. A second supplier is identified, nothing was ever bought from them, and the day you need them it turns out they have no capacity, no certification, or need six months to start. An alternative never exercised is not an alternative.
What to watch
- How it hits transport costs and lead times, which move fast in this region.
- Where the concentration sits: one supplier, one route or one port with no replacement.
- How many days of operation inventory covers if that dependency is cut.
How I read this entry
If this touched an operation I know, the first thing I would build is the map of critical dependencies: which inputs have no second source and how long inventory lasts if supply is cut. It is a two-week exercise and it completely changes the risk conversation with the board.
The original story is published in another language; the excerpt is quoted as the publisher delivers it and the commentary is written in English.
Comments
No comments yet. Yours can be the first.
Living through this in your own team?
Open the chat and tell me how you're handling it. I'm interested in comparing notes.
