Snowflake nomeia Rodrigo Pementa como diretor de país no Brasil
A Snowflake nomeou Rodrigo Pementa como diretor de país no Brasil. A contratação ocorre em um momento de expansão acelerada da empresa no país: a receita triplicou na comparação anual e os compromissos contratuais de longo prazo já superam em mais de cinco vezes o total registrado no ano fiscal anterior.
A Snowflake nomeou Rodrigo Pementa como diretor de país no Brasil. A contratação ocorre em um momento de expansão acelerada da empresa no país: a receita triplicou na comparação anual e os compromissos contratuais de longo prazo já superam em mais de cinco vezes o total registrado no ano fiscal anterior.
Em contexto
- Tema: Datos y Analítica — Gobierno del dato, calidad, analítica y productos de datos.
- Fonte: IT Forum
- Publicado: 29/09/2026
Continuar lendo na fonte original →
Trecho publicado automaticamente pelo radar do site. O texto completo pertence ao veículo e está vinculado acima.
Why it matters
What gives data value is not having it, it is somebody changing a decision because of it. It sounds obvious and it is the test most projects fail: the report gets built, gets published, nobody changes anything, and six months later the project is recorded as a success because it shipped on time.
My criterion is that data only helps if it arrives in time for the decision it is meant to support. A perfect report that lands on the eighth for a decision taken on the third is a useless report, however correct it is. Timeliness beats precision more often than people admit.
What usually goes wrong
What I see fail most is dashboard maintenance. It gets built carefully, used for three months, and then a business rule changes that nobody told the data team about. The number still comes out, it no longer means the same thing, and decisions keep being made on data that became false.
What to watch
- Where the data comes from and what happens when the source system changes or fails.
- When the number arrives relative to when the decision is taken, which is what defines its usefulness.
- Who answers for the quality of the indicator when somebody challenges it in a committee.
How I read this entry
What I would ask for is a business owner for each critical indicator, by name. Not an area: a person. Data without an owner degrades on its own, and when somebody asks why the number changed, there is nobody to ask.
The original story is published in another language; the excerpt is quoted as the publisher delivers it and the commentary is written in English.
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Open the chat and tell me how you're handling it. I'm interested in comparing notes.
